Blog Listing

Ackroo Completes Sale to Paystone

Ackroo — Tue, 01 Apr 2025 15:06:07 GMT

Ackroo Completes Sale to Paystone

GlobeNewswireApr 1, 2025 9:51 AM EDT

Ackroo Obtains Final Court Order

Ackroo Marketing — Tue, 04 Mar 2025 17:27:46 GMT

Ackroo receives final order from the Ontario Superior Court of Justice approving the Arrangement

Ackroo Announces Voting Results From Annual and Special Meeting of Shareholders

Ackroo Marketing — Tue, 25 Feb 2025 17:33:27 GMT

Shareholders vote to approve the sale of Ackroo to Paystone

Ackroo Provides Update on Voting Process for Meeting

Ackroo Marketing — Tue, 18 Feb 2025 16:57:21 GMT

Certain Shareholders to be excluded from voting for minority approval in accordance with MI 61-101

Ackroo to Hold Annual and Special Meeting for the Sale of Ackroo to Paystone on February 24, 2025

Ackroo Marketing — Mon, 03 Feb 2025 19:37:47 GMT

Ackroo confirms the meeting date, Paystone financing, change to outside date and files meeting materials

Ackroo Announces Sale to Paystone

Ackroo Marketing — Fri, 13 Dec 2024 14:37:22 GMT

Paystone to acquire Ackroo in an all-cash transaction valued at $21 Million

Retail Loyalty Program Planning

Ackroo Marketing — Thu, 24 Oct 2024 16:28:16 GMT

There is one thing we can all agree on: 2020 was not our favourite year. So why not start with giving your retail loyalty program a fresh face to help you get on the right foot for the New Year?

Your retail loyalty program has always played an important role in your business, but it’s also safe to say it played an extra special role to help with customer retention during this pandemic.

Best Loyalty Program | Gift Card Program | Plastic Gift Cards Canada

Ackroo Marketing — Thu, 24 Oct 2024 15:33:16 GMT

The concept of shopping has changed over the years. These days, businesses use loyalty programs to engage with their customers. Companies have digitized their rewards programs as shopping is done online now more than ever. Rewards programs have become common. That’s why they are trending the most on e-commerce websites. They have proven to be the most helpful tactic in increasing revenue and inspiring customer loyalty.

The real question is, what things are needed to have the best loyalty program for customers?

By adding the best loyalty program to your store, you can increase your order quantity and help customers stick to your brand. Without any doubt, rewards programs play a role in growing customers for a business.

This article will share 5 Things You Need to Have the Best Loyalty Program.

1. Creating Customized Rewards

If you are thinking of implementing a loyalty program, you should develop a customized reward. This will help customers engage more with the program and earn even more points and rewards. You should make special offers on your website for which the customer can earn rewards. This will enable your customers to stay loyal to your business by reaping the rewards you offer via your website. Using this method, you can create the best loyalty program for your customers, and bring in more revenue!

2. Adding VIP Membership for a Loyalty Program

VIP memberships are a great way to encourage your customers to sign up for the best loyalty rewards. As we know, everyone wants to feel special. VIP memberships can help increase loyalty and, in turn, encourage them to buy more.

With a VIP tier, you can add special perks that can motivate your customers to work their way up the program. Plus, VIP perks encourage customers to receive rewards that the typical customer would not be able to get. Customers must enroll themselves in the loyalty program to help your business have a solid relationship with them.

3. Social Media Campaigns

Create a bonus point campaign using your social media channels. You can ask your customers to promote your product or campaign that will help them get points. You can also give out rewards to your customers if they buy more products from your website.

This is the best kind of loyalty program for creating excitement for your customers. Make sure you’re promoting your campaign over social media if you want to get maximum benefit. Also, show these rewards on your website and product pages.

Through social media, make this offer available for your loyal customers. Moreover, thank them for being with you throughout the brand journey. These offers should only be available for your loyal customers, so they feel unique.

4. Email Campaigns

Email campaigns are an essential tool for promoting loyalty programs. These days, emailing offers, sales and discounts has become really common for businesses. Your first priority should be sending emails to your loyal customers so they can have access to your special offers before anyone else. Create customized email campaigns for loyal customers as part of your program. These actions will help your customers gain trust and confidence in you, which can result in them becoming another loyal customer.

Sometimes the audience is more interested in the achievement than the reward. So, sending emails related to the achievement they have unlocked can make them loyal. Unlocking a new achievement will trigger an email that is sent to the customer. This email contains a reward, coupon, or congratulatory message with rewards points. Email marketing is an excellent way of creating the best loyalty program!

5. Organize a Prize Draw

Creating a prize draw where your loyal customers automatically enter gives the customers a chance to win something big by entering. When they enter the program, they feel special, which is a good way of thanking them for their loyalty.

Plus, this element of a loyalty program is an excellent way of creating buzz and brand awareness among a massive audience by setting a prize. This program enables you to gather more customers, and converts them into loyal customers.

Creating the best loyalty program is a surefire way to engage with your customers. Following the five key points needed to have a successful loyalty program that we discussed can help you have an effective brand loyalty program. Knowing your customers’ needs is an excellent way to help you know which loyalty program works best for you. Reward your customers, make them feel special, give them points for their achievement, and make them loyal to you!

5 Ways to Create a Revenue-Boosting Thanksgiving Marketing Strategy - Ackroo - Loyalty, Gift Cards & Payment Solutions

Ackroo Marketing — Thu, 24 Oct 2024 15:29:41 GMT

Thanksgiving is a great time for businesses of all sizes, particularly those that cater to a specific demographic.

With Thanksgiving right around the corner, followed by its consumer-focused sidekicks Black Friday and Cyber Monday, the expenditure is already happening. All you need is a Thanksgiving marketing strategy to enjoy the profits. While everyone else is spending money, that doesn’t mean you can sit back and watch the cash come in. The rivalry is fierce. Businesses in every industry are going to great lengths to stand out and attract their target audience.

The holidays are a busy time for shoppers looking for the best deals and spending a lot more money than usual. Even if you don’t own a retail store or provide a good or service that appears to be in high demand during the holidays, you can still earn some decent money and grow your business. We came up with a list of activities to help you inspire your Thanksgiving marketing strategy. Browse, borrow, and use these to grow your business and get ahead of the game.

Here are five natural ways to boost holiday sales and profits this Thanksgiving.

1. Offer a Loyalty Discount

Let us not lose sight of what this holiday is all about: giving thanks. We all owe thanks to somebody in our lives, but no one more so than our customers in the case of a B2C business.

Our faithful customers are the foundation that enables us to do what we do. It’s nice to thank them, and is great for business.

Make your customers feel appreciated this Thanksgiving by sending them a personalized email with recommendations based on previous sales. The email could contain a discount coupon, a special gift card, or a holiday giveaway. This strategy will not only keep your audience committed to your brand, but will also reserve a room in their minds for when they begin to plan their holiday shopping.

2. Remain Online, Active, and Visible

The first step in using social media to increase holiday sales is to create engaging content. If you encourage users to leave feedback or share individual experiences, you must have a representative social media team or person that responds to these customers.

This can really distinguish your brand in the digital space. If a user makes a comment or feedback, acknowledge them, plus follow up with some other question to engage them further. Be genuine and hold genuine conversations.

3. Run a social media competition

Taking advantage of your audience’s competitive nature is a great way to generate interaction. Share contests on your social networks to broaden your reach as part of your Thanksgiving marketing strategy.

There are numerous kinds of contests and challenges to choose from, so make sure you find one that resonates with the target market. Remember that it can be a smart way to create relevant leads and increase social media engagement and customer awareness. Hold a photo caption contest with an industry-appropriate picture or meme. Ask them to upload their own video or image. You can do anything that relates to both your business and the holiday season!

Participants can be rewarded with a giveaway, lottery, sweepstakes, or merely bragging rights and fame on your channels. We advise that you give away one of your products or a gift card for your service to ensure that you are targeting the right customers.

4. Create holiday-themed content — video preferred

Your Thanksgiving marketing strategy is only as good as how you publicize it. With so many organic and sponsored content filling everyone’s social media feed, you need to put some serious thought into what you’re posting and when you’re posting it.

Firstly, it goes without saying that videos trump images when it comes to online content. We know that people stay on a video post 5X longer than a picture, that videos leave a stronger impression, and that video content increases the probability of sales overall. In fact, viewers retain 95% of a video’s message compared to 10% when reading text.

Whether you’re promoting a sale, holding a contest, or simply sharing holiday content, use video to maximize your results.

5. Revamp your loyalty rewards program

If you have a loyalty or referral program, now is a great time to promote it one last time for the year.

Loyalty programs provide an incentive for your customers to visit again and again. You might even be able to combine your loyalty program with your holiday sale and give double rewards points to entice customers.

If you have a referring or affiliate program for any of your goods or services, inspire your team to keep trying to promote your company so you can both earn some extra cash for the holidays.

We hope you’ve got the creative juices flowing and are ready to form your Thanksgiving marketing strategy for 2021.

Win your customers' hearts with gift card promotions - Ackroo - Loyalty, Gift Cards & Payment Solutions

Ackroo Marketing — Thu, 24 Oct 2024 15:27:11 GMT

As Marketing Professionals, we know that consumers, like you and me, want to save money! That’s why sales are so popular. Shoppers love taking advantage of a good discount! As we all know, buying something on sale and getting a good deal is gratifying. If customers consistently feel they are getting great value shopping with you, that positive experience will encourage them to spend with you again!

Running a gift card promotion by giving promotional cash away is like having a sale! Reward your customers with a few dollars off their next purchase for a limited time only through an easy-to-manage promotional gift card sale.

How can gift card promotions empower your business? Read on below!

Gift cards are a popular gift of choice because gifters don’t want to handcuff their friends and family to a specific item. Who wants yet another pair of socks from mom? It gives the loved one you’re celebrating the freedom to choose what they truly want, while giving the gifter the peace of mind that they didn’t drop the ball with a bad present!

Ackroo’s gift cards include a simple, easy-to-use tool that can be leveraged to run promotions and make you real money.

We empower all of our gift & promo merchants with this proven revenue-driving method to not only increase foot traffic, but also improve their brand’s perceived value with their customers. Our team knows that not everyone has time to run promotions in house or access to a marketing team. That doesn’t mean you can’t reap the rewards of successful gift card promotions!

You can even encourage your customers to buy a higher-valued gift card if you offer a promotional card with a specific trigger value. For example, your average gift card purchase is $20, so to boost gift sales, you run a “ buy $25 get $5″ gift card promotion. This incentivizes your customers to spend that extra $5 (and much more) by attaching an expiration for that $5 at the end of this year. As the business owner, you don’t want to be on the hook for the promo value forever!

Rewarding your gifters with a buy-one-get-one offering ahead of the holidays is also highly effective as you’re incentivizing them with a little something for themselves during the Christmas season. They’re buying these gifts anyway, so why wouldn’t they choose to shop at a business that’s willing to give a little back? Plus, if they never come back to use the promo dollars, it will expire — no big deal!

We’ve done our research. Did you know that you can expect 30% of what you give out in promo dollars to come back? The other 70% expires automatically, so it’s no liability to you or trouble to manage! Plus, customers tend to spend up to 3x more than the promo dollars they received.

With just a couple of clicks, you can kick back and let our hands-off promotional gift cards do the work for you. Here’s a breakdown of what you could potentially make this upcoming holiday season:

Is there any reason why you wouldn’t want your gift card program to work as hard as you do? We didn’t think so!

You’ve literally got nothing to lose. Gift card promotions are a no-strings-attached way to yield a higher return from your existing gift card sales!